About the
Project
HI MAINTENANCE is a Dubai-based fashion boutique designed for the woman who owns every occasion. With an ambitious growth vision, the brand needed more than just a facelift. It needed a full rebrand rooted in strategy and style. We began by redefining the brand’s positioning, speaking to a confident, fast-paced woman with high standards and a love for bold, sophisticated fashion.
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ClientHI MAINTENANCE
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RolePhotography / Branding / Web Site / Social Media Management
The
Result
We delivered a complete brand transformation.
A sleek new logo, featuring an elevated ‘A’ and angled crossbar on the ‘H’ reflects the brand’s renewed direction, while a confident Arabic logotype ensures seamless bilingual consistency.
From there, we expanded the identity into a full visual system: Ownable repeat patterns, bold graphic angles and luxurious packaging.
We brought the brand to life through fashion photography and video direction that capture the HI MAINTENANCE lifestyle. Polished, glamorous and unapologetically elevated.
The new look website is clean, bold and conversion-driven. Our social media strategy ties it all together. Confident copy, bold visuals and messaging that speaks directly to the woman who refuses to settle.
